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Johnston, Megan
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Effects of relationship investment and value perception on customer loyalty
by
Ramaseshan, Balasubramani
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Johnston, Megan
Published 2007
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2
Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty
by
Ramaseshan, Balasubramanian
,
Evanschitzky, H.
,
Johnston, Megan
Published 2008
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