Search Results - Jing, Lyu

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  1. 1
    A 10 years systematic review on corporate visual identity element color impact on purchase intention

    A 10 years systematic review on corporate visual identity element color impact on purchase intention by Liang, Lyu, Zainal Abidin, Sazrinee, Shaari, Nazlina, Yahaya, Mohd Faiz, Jing, Lyu

    Published 2024
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  2. 2
    Logo impact on consumer’s perception, attitude, brand image and purchase intention: a 5 years systematic review

    Logo impact on consumer’s perception, attitude, brand image and purchase intention: a 5 years systematic review by Liang, Lyu, Zainal Abidin, Sazrinee, Shaari, Nazlina, Yahaya, Mohd Faiz, Jing, Lyu

    Published 2024
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