Search Results - Ibrahim Balal, Siddig Balal

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    Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context

    Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context by Ibrahim Balal, Siddig Balal

    Published 2011
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