Search Results - Hou, Fangfang

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  1. 1
    The effects of region-level institutions and firm-level competences on firm’s innovativeness: evidence from the ICT industry in China

    The effects of region-level institutions and firm-level competences on firm’s innovativeness: evidence from the ICT industry in China by Hou, Fangfang

    Published 2020
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  2. 2
    Factors influencing people’s continuous watching intention and consumption intention in live streaming: evidence from China

    Factors influencing people’s continuous watching intention and consumption intention in live streaming: evidence from China by Hou, Fangfang, Guan, Zhengzhi, Li, Boying, Chong, Alain Yee Loong

    Published 2019
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  3. 3
    What drives people to purchase virtual gifts in live streaming? The mediating role of flow

    What drives people to purchase virtual gifts in live streaming? The mediating role of flow by Li, Boying, Hou, Fangfang, Guan, Zhengzhi, Chong, Alain Yee-Loong

    Published 2018
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  4. 4
    Evaluating online review helpfulness based on Elaboration Likelihood Model: the moderating role of readability

    Evaluating online review helpfulness based on Elaboration Likelihood Model: the moderating role of readability by Li, Boying, Hou, Fangfang, Guan, Zhengzhi, Chong, Alain Yee-Loong, Pu, Xiaodie

    Published 2017
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