Search Results - Henry Wai-Chung Yeung

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    Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia

    Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia by Sharma, Piyush, Chung, C.M., Erramilli, M.K., Sivakumaran, B.

    Published 2007
    Other Authors: “…Henry Wai-Chung Yeung…”
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