Search Results - Heath, Tara

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  1. 1
    A comparison of qualitative and quantitative results concerning evaluations of co-branded offerings

    A comparison of qualitative and quantitative results concerning evaluations of co-branded offerings by Dickinson, Sonia, Heath, Tara

    Published 2006
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  2. 2
    Cooperative brand alliances: how to generate positive evaluations

    Cooperative brand alliances: how to generate positive evaluations by Dickinson, Sonia, Heath, Tara

    Published 2008
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