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    Mediating effect of emotional response between streamers’ characteristics and consumer purchase intention in E-commerce live streaming

    Mediating effect of emotional response between streamers’ characteristics and consumer purchase intention in E-commerce live streaming by He, Changhua, Hashim, Norliana, Kamarudin, Syafila, Yu, Mengyao, Shi, Lijun

    Published 2024
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    Mediating effect of emotional response between streamers’ characteristics and consumer purchase intention in e-commerce live streaming

    Mediating effect of emotional response between streamers’ characteristics and consumer purchase intention in e-commerce live streaming by He, Changhua, Hashim, Norliana, Kamarudin, Syafila, Yu, Mengyao, Shi, Lijun

    Published 2024
    Get full text
    Get full text

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