Search Results - Harun, Amran

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  1. 1
    The effects of innovation on Malaysian small medium enterprises' brand performance

    The effects of innovation on Malaysian small medium enterprises' brand performance by Harun, Amran

    Published 2017
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  2. 2
    Theory of planned behaviour approach to understand pro-environmental behaviour among young green consumers in Malaysia

    Theory of planned behaviour approach to understand pro-environmental behaviour among young green consumers in Malaysia by Ogiemwonyi, Osarodion, Harun, Amran

    Published 2021
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  3. 3
    Antecedents and outcomes of brand management from the perspective of resource based view (RBV) theory

    Antecedents and outcomes of brand management from the perspective of resource based view (RBV) theory by Albert Gisip, Imelda, Harun, Amran

    Published 2013
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  4. 4
    Brand culture: its antecedents and relationship to SME brand performance

    Brand culture: its antecedents and relationship to SME brand performance by Gisip, Imelda Albert, Harun, Amran

    Published 2015
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  5. 5
    The effect of umrah service quality on umrah customer satisfaction and umrah customer loyalty: evidence from umrah traveling agents in Malaysia

    The effect of umrah service quality on umrah customer satisfaction and umrah customer loyalty: evidence from umrah traveling agents in Malaysia by Othman, Bestoon Abdulmaged, Harun, Amran

    Published 2021
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  6. 6
    The influence of service marketing mix and umrah service quality on customer satisfaction and customer loyalty towards umrah travel agents in Malaysia

    The influence of service marketing mix and umrah service quality on customer satisfaction and customer loyalty towards umrah travel agents in Malaysia by Othman, Bestoon Abdulmaged, Harun, Amran

    Published 2021
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  7. 7
    Is the purchasing behavior of suburban millennials affected by social media marketing? empirical evidence from Malaysia

    Is the purchasing behavior of suburban millennials affected by social media marketing? empirical evidence from Malaysia by Harun, Amran, Husin, Wann Huzida Roza

    Published 2019
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  8. 8
    Covid-19 and ecotourism prospect: Malaysia and Indonesia perspectives

    Covid-19 and ecotourism prospect: Malaysia and Indonesia perspectives by Yuary Farradia, Yuary Farradia, Harun, Amran

    Published 2022
    Other Authors: “…Amran Harun, Amran Harun…”
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  9. 9
    Social media marketing amongst millennial’s in Malaysia: issues and challenges

    Social media marketing amongst millennial’s in Malaysia: issues and challenges by Roza Husin, Wann Huzida, Harun, Amran

    Published 2019
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  10. 10
    Structural Relationships Between Perceived Risk And Consumers Unwillingness To Buy Home Appliances Online With Moderation Of Online Consumer Reviews

    Structural Relationships Between Perceived Risk And Consumers Unwillingness To Buy Home Appliances Online With Moderation Of Online Consumer Reviews by Ibrahim, Syarafina, Mohd Suki, Norazah, Harun, Amran

    Published 2014
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  11. 11
    Social Media in Marketing Communication: Strategies for Online Businesses in the Era of Digitalization

    Social Media in Marketing Communication: Strategies for Online Businesses in the Era of Digitalization by Linus, Hamizan, Albert Gisip, Imelda, Harun, Amran

    Published 2020
    Other Authors: “…Harun, Amran…”
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  12. 12
    Covid-19 and its impacts on consumer decision-making process

    Covid-19 and its impacts on consumer decision-making process by Hashim, Norashuha, Hasim, Muhammad Asyraf, Harun, Amran

    Published 2022
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  13. 13
    Inbound and Outbound Marketing

    Inbound and Outbound Marketing by Ab Razak, Norfarahin, Mustafa, Siti Aisyah, Harun, Amran

    Published 2020
    Other Authors: “…Harun, Amran…”
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  14. 14
    Market Research and Target Market Segmentation in City’s External and Internal Environment

    Market Research and Target Market Segmentation in City’s External and Internal Environment by Bassey, Mbiatke Anthony, Rashid, Umi Kartini, Harun, Amran

    Published 2020
    Other Authors: “…Harun, Amran…”
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  15. 15
    The influence of the smartphone user’s characteristics on the intention to use of m-health

    The influence of the smartphone user’s characteristics on the intention to use of m-health by Zuhal Hussein, Zuhal, Harun, Amran, Oon, Siti Waringin

    Published 2016
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  16. 16
    Factors influencing online purchase intention in online brand

    Factors influencing online purchase intention in online brand by Hasan, Haslinda, Harun, Amran, Zainal Rashid, Mohd Shaffran

    Published 2015
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  17. 17
    Covid-19 and its impact on the Malaysian SMEs

    Covid-19 and its impact on the Malaysian SMEs by Hamir, Mohd. Indra, Rashid, Umi Kartini, Harun, Amran

    Published 2022
    Other Authors: “…Harun, Amran…”
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  18. 18
    How consumers decide to buy during the pandemic Covid-19?

    How consumers decide to buy during the pandemic Covid-19? by Nordin, Muhammad Iqbal, Hasim, Muhammad Asyraf, Harun, Amran

    Published 2022
    Other Authors: “…Harun, Amran…”
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  19. 19
    Covid-19 and marketing strategies

    Covid-19 and marketing strategies by Hasrul, Nur Izzati, Rashid, Umi Kartini, Harun, Amran

    Published 2022
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  20. 20
    Factors influencing intention to use mobile payment QR Code among teachers in Batu Pahat

    Factors influencing intention to use mobile payment QR Code among teachers in Batu Pahat by Sariyon, Noraini, Harun, Amran, Abu Seman, Noor Aslinda

    Published 2020
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