Search Results - Haddad, H.

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  1. 1
    Using interactive program-loyalty banners to reduce TV ad avoidance

    Using interactive program-loyalty banners to reduce TV ad avoidance by Dix, Steve, Bellman, S., Haddad, H., Varan, D.

    Published 2010
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  2. 2
    The effect of interactive program loyalty banners on television advertising avoidance

    The effect of interactive program loyalty banners on television advertising avoidance by Dix, Steve, Bellman, S., Haddad, H., Varan, D.

    Published 2009
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