Search Results - Grigoriou, N.

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  1. 1
    Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance

    Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance by Davcik, N., Sharma, Piyush, Grigoriou, N.

    Published 2017
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  2. 2
    Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach

    Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach by Grigoriou, N., Davcik, N., Sharma, Piyush

    Published 2016
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  3. 3
    Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance

    Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance by Davcik, N.S., Sharma, Piyush, Grigoriou, N.

    Published 2017
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  4. 4
    Mission statement effectiveness: Investigating managers' sensemaking role

    Mission statement effectiveness: Investigating managers' sensemaking role by Toh, Seong-Yuen *, Tehseen, Shehnaz *, Mahmoud, A. B., Cheok, Jason *, Grigoriou, N., Opute, J.

    Published 2021
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  5. 5
    Mission statement effectiveness: Investigating managers’ sensemaking role

    Mission statement effectiveness: Investigating managers’ sensemaking role by Toh, Seong-Yuen *, Tehseen, Shehnaz *, Ali, B. M., Cheok, Jason *, Grigoriou, N., Opute, J.

    Published 2021
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  6. 6
    Email is evil! Behavioural responses towards permission-based direct email marketing and gender differences

    Email is evil! Behavioural responses towards permission-based direct email marketing and gender differences by Mahmoud, A. B., Grigoriou, N., Fuxman, L., Hack-Polay, D., Mahmoud, F. B., Yafi, E., Tehseen, Shehnaz *

    Published 2019
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