Search Results - Goh, Yi Sheng *

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    Consumer-Based Product Creativity, Product-Brand Fit, and Product-Category Fit: Which is More Influential in Consumer Responses?

    Consumer-Based Product Creativity, Product-Brand Fit, and Product-Category Fit: Which is More Influential in Consumer Responses? by Shim, Soo In, Goh, Yi Sheng *

    Published 2022
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  2. 2
    Festivals and the Theory of Inclusive Development in Malaysia: Perspectives from a Festival Organizer

    Festivals and the Theory of Inclusive Development in Malaysia: Perspectives from a Festival Organizer by Goh, Yi Sheng *, Teh, Pek Yen *

    Published 2022
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