Search Results - Ferguson, Graham

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  1. 1
    Targeted product offers to develop customer asset value: a longitudinal assessment

    Targeted product offers to develop customer asset value: a longitudinal assessment by Ferguson, Graham

    Published 2011
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  2. 2
    Using direct marketing to enhance customer value in complex service environments

    Using direct marketing to enhance customer value in complex service environments by Ferguson, Graham

    Published 2011
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  3. 3
    A cross-national investigation of university students' complaining behaviour and attitudes to complaining

    A cross-national investigation of university students' complaining behaviour and attitudes to complaining by Ferguson, Graham, Phau, Ian

    Published 2012
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  4. 4
    Validating the Customer Satisfaction Survey (CSS) Scale in the Australian Fast Food Industry

    Validating the Customer Satisfaction Survey (CSS) Scale in the Australian Fast Food Industry by Phau, Ian, Ferguson, Graham

    Published 2013
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  5. 5
    Brand Prominence on Luxury Fashion Goods: The Preferences of Fashion Change Agents versus Fashion Followers

    Brand Prominence on Luxury Fashion Goods: The Preferences of Fashion Change Agents versus Fashion Followers by Thwaites, Zoe, Ferguson, Graham

    Published 2012
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  6. 6
    Adolescent and young adult response to fear appeals in anti-smoking messages

    Adolescent and young adult response to fear appeals in anti-smoking messages by Ferguson, Graham, Phau, Ian

    Published 2013
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  7. 7
    Building consumer cultural capital in the premium wine domain in China through tourism

    Building consumer cultural capital in the premium wine domain in China through tourism by Ferguson, Graham, Cheah, Isaac, Lee, S.

    Published 2018
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  8. 8
    Brand personality as a direct cause of brand extension success: does self-monitoring matter?

    Brand personality as a direct cause of brand extension success: does self-monitoring matter? by Ferguson, Graham, Lau, K., Phau, Ian

    Published 2016
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  9. 9
    An Investigation of Illegal Downloading of Music in Western Malaysia

    An Investigation of Illegal Downloading of Music in Western Malaysia by Bashir, Shakeil, Phau, Ian, Ferguson, Graham

    Published 2012
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  10. 10
    Applying asymmetric, case-based, forecasting modeling in service research: Cultures’ consequences on customers’ service gratuities

    Applying asymmetric, case-based, forecasting modeling in service research: Cultures’ consequences on customers’ service gratuities by Ferguson, Graham, Megehee, C., Woodside, A.

    Published 2018
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  11. 11
    Exploring the Role of Theory of Planned Behaviour in Music Piracy

    Exploring the Role of Theory of Planned Behaviour in Music Piracy by Bashir, Shakeil, Phau, Ian, Ferguson, Graham

    Published 2012
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  12. 12
    Facebook versus television: Advertising value perceptions among females

    Facebook versus television: Advertising value perceptions among females by Dix, S., Ferguson, Graham, Logan, K., Bright, L., Gangadharbatla, H.

    Published 2012
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