Search Results - Farrelly, F.

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    Can all brands innovate in the same way? A typology of brand position and innovation effort

    Can all brands innovate in the same way? A typology of brand position and innovation effort by Beverland, M., Napoli, Julie, Farrelly, F.

    Published 2010
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    Measuring Consumer-Based Brand Authenticity

    Measuring Consumer-Based Brand Authenticity by Napoli, Julie, Dickinson, Sonia, Beverland, M., Farrelly, F.

    Published 2014
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