Search Results - Evanschitzky, H.

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  1. 1
    Customer equity drivers and future sales

    Customer equity drivers and future sales by Vogel, Verena, Evanschitzky, H., Ramaseshan, Balasubramani

    Published 2008
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  2. 2
    Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty

    Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty by Ramaseshan, Balasubramanian, Evanschitzky, H., Johnston, Megan

    Published 2008
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  3. 3
    Conceptualizing relationships quality in franchise systems: dimensions and measures

    Conceptualizing relationships quality in franchise systems: dimensions and measures by Evanschitzky, H., Backhaus, C., Woisetschläger, D., Hartleb, Vivian

    Published 2009
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  4. 4
    Brand communities and the role of local dealers

    Brand communities and the role of local dealers by Hartleb, Vivian, Evanschitzky, H., Woisetschläger, D., Ramaseshan, Balasubramani

    Published 2009
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  5. 5
    Consequence of customer loyalty to the loyalty program and to the company

    Consequence of customer loyalty to the loyalty program and to the company by Evanschitzky, H., Ramaseshan, Balasubramani, Woisetschläger, D., Richelsen, V., Blut, M., Backhaus, C.

    Published 2012
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