Search Results - Eun Young Kim

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    Conceptualising the role of congruency in prototypical brand extensions in the beverage industry

    Conceptualising the role of congruency in prototypical brand extensions in the beverage industry by Malic, Damir, Phau, Ian, Teah, Min, Quintal, Vanessa

    Published 2010
    Other Authors: “…Eun Young Kim…”
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