Search Results - Dix, Stephen

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    Predictors of channel switching during live prime time television advertising

    Predictors of channel switching during live prime time television advertising by Dix, Stephen Richard

    Published 2006
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  2. 2
    Mobile message communications for broadcast announcements and info: possible factors influencing acceptance by business users of alert services

    Mobile message communications for broadcast announcements and info: possible factors influencing acceptance by business users of alert services by Dix, Stephen, Unger, B., Cole, A., Kanabar, V.

    Published 2012
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