Search Results - Davcik, N.S.

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  1. 1
    The Role of Product Innovation in Marketing Performance: Empirical Study in FMCG Market

    The Role of Product Innovation in Marketing Performance: Empirical Study in FMCG Market by Davcik, N.S., Sharma, Piyush

    Published 2017
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  2. 2
    Marketing resources, performance, and competitive advantage: A review and future research directions

    Marketing resources, performance, and competitive advantage: A review and future research directions by Davcik, N., Sharma, Piyush

    Published 2016
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  3. 3
    Impact of product differentiation, marketing investments and brand equity on pricing strategies

    Impact of product differentiation, marketing investments and brand equity on pricing strategies by Davcik, N., Sharma, Piyush

    Published 2015
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  4. 4
    Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance

    Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance by Davcik, N., Sharma, Piyush, Grigoriou, N.

    Published 2017
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  5. 5
    Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach

    Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach by Grigoriou, N., Davcik, N., Sharma, Piyush

    Published 2016
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  6. 6
    Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance

    Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance by Davcik, N.S., Sharma, Piyush, Grigoriou, N.

    Published 2017
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  7. 7
    Product Innovation as a Mediator in the Impact of R&D Expenditure and Brand Equity on Marketing Performance

    Product Innovation as a Mediator in the Impact of R&D Expenditure and Brand Equity on Marketing Performance by Sharma, Piyush, Davcik, N., Pillai, K.

    Published 2016
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  8. 8
    An introduction to the special issue on the past, present and future research on deliberate lookalikes

    An introduction to the special issue on the past, present and future research on deliberate lookalikes by Davcik, N., Sharma, Piyush, Chan, R., Roy, R.

    Published 2019
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  9. 9
    Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements

    Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements by Sharma, Piyush, Kingshott, Russel, Hosie, P., Davcik, N.

    Published 2018
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