Search Results - Chuah, Siew Lin *

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    An exploratory study of the factors influencing Generation-Y's purchasing intention within the toy industry in Malaysia

    An exploratory study of the factors influencing Generation-Y's purchasing intention within the toy industry in Malaysia by Ong, Derek Lai Teik *, Koay, Kian Yeik *, Chuah, Siew Lin *, Yap, Sook Yee *

    Published 2014
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