Search Results - Chieng, Fayrene

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  1. 1
    The Tie that Binds: The Impact of Self-Congruity and Brand Experience on Brand Attachment

    The Tie that Binds: The Impact of Self-Congruity and Brand Experience on Brand Attachment by Chieng, Fayrene Yew Leh

    Published 2018
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  2. 2
    Customer-based brand equity: A study on interrelationship among the brand equity dimension in Malaysia

    Customer-based brand equity: A study on interrelationship among the brand equity dimension in Malaysia by Chieng, Fayrene, Goi, Chai

    Published 2011
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  3. 3
    Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands

    Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands by Goi, Chai, Chieng, Fayrene

    Published 2011
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  4. 4
    Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment

    Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment by Chieng, Fayrene, Sharma, Piyush, Kingshott, Russel, Roy, R.

    Published 2021
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