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    An Investigation of Chinese Audiences’ Attitude and Purchase Intention towards Product Placement in Reality Television Shows

    An Investigation of Chinese Audiences’ Attitude and Purchase Intention towards Product Placement in Reality Television Shows by Chen, Shanwen

    Published 2020
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  2. 2
    An Investigation of Chinese Audiences’ Attitude and Purchase Intention towards Product Placement in Reality Television Shows

    An Investigation of Chinese Audiences’ Attitude and Purchase Intention towards Product Placement in Reality Television Shows by Chen, Shanwen

    Published 2020
    Get full text

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