Search Results - Chen, Jiandou

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  1. 1
    Effective car-buying approaches for younger Chinese buyers: a systematic literature review synthesis on customer personality, emotion, and behavior in automotive purchasing

    Effective car-buying approaches for younger Chinese buyers: a systematic literature review synthesis on customer personality, emotion, and behavior in automotive purchasing by Chen, Jiandou, Ibrahim, Rahinah, Azmi, Athira

    Published 2023
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  2. 2
    The main car-buying characteristics of a young generation

    The main car-buying characteristics of a young generation by Chen, Jiandou, Ibrahim, Rahinah, Azmi, Athira

    Published 2022
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