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    Exploring mobile social media advertising towards purchase intention: the roles of Ducoffe’s web advertising model, credibility, and incentives

    Exploring mobile social media advertising towards purchase intention: the roles of Ducoffe’s web advertising model, credibility, and incentives by Chan, Wen Shen, Chang, Yong Chee, Ooi, Joshua Jun Ern, Kok, Ming Yenn, Yip, Khong Chen

    Published 2019
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