Search Results - Chai, Kein Yng

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    The influencing power of brand experience towards the purchase intention of fashion wear among generation Y

    The influencing power of brand experience towards the purchase intention of fashion wear among generation Y by Choi, Wai Yan, Ang, Thong Kiat, Eng, Xiou Tin, Chai, Kein Yng, Shee, Mei Sum

    Published 2013
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