Search Results - Carduck, J.

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    Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations

    Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations by Phau, Ian, Teah, Min, Hennigs, N., Wiedmann, K., Behrens, S., Klarmann, C., Carduck, J.

    Published 2013
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