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    'We All Speak Football': An Investigation of the Benefits of A Consumer-oriented, Globally Integrated Marketing Communications Campaign in The Context of The Sponsorship of A Major International Sporting Event: A Case Study on the Coca-Cola Company and the 2006 FIFA World Cup

    'We All Speak Football': An Investigation of the Benefits of A Consumer-oriented, Globally Integrated Marketing Communications Campaign in The Context of The Sponsorship of A Major... by Capewell, Luke

    Published 2006
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