Search Results - Cai, Yingying

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  1. 1
    Within the lens of “keep”: the convergence of consumer context and brand development in Chinese fitness apps

    Within the lens of “keep”: the convergence of consumer context and brand development in Chinese fitness apps by Zhang, Xin, Kamarudin, Syafila, Tang, Qingqing, Cai, Yingying

    Published 2024
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  2. 2
    Content feature of medical crowdfunding information in social media—a content and effectiveness analysis of medical crowdfunding posts on Sina Weibo in China.

    Content feature of medical crowdfunding information in social media—a content and effectiveness analysis of medical crowdfunding posts on Sina Weibo in China. by Cai, Yingying, Kamarudin, Syafila, Nujaimi, Saiful, Jiang, Xiaoyu, Zhang, Xin

    Published 2024
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  3. 3
    The relationship between crisis response strategies and behavioral intentions: a systematic literature review

    The relationship between crisis response strategies and behavioral intentions: a systematic literature review by Jiang, Xiaoyu, Kamarudin, Syafila, Cai, Yingying, Miao, Pu, Huang, Wenhong

    Published 2024
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