Search Results - Beverland, M.

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  1. 1
    The Brand Authenticity Continuum: Strategic Approaches for Building Value

    The Brand Authenticity Continuum: Strategic Approaches for Building Value by Napoli, Julie, Dickinson, Sonia, Beverland, M.

    Published 2016
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  2. 2
    Building corporate reputation with stakeholders: exploring the role of message ambiguity for social marketers

    Building corporate reputation with stakeholders: exploring the role of message ambiguity for social marketers by Dickinson, Sonia, Beverland, M., Lindgreen, A.

    Published 2010
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  3. 3
    Industrial global brand leadership: a capabilities view

    Industrial global brand leadership: a capabilities view by Beverland, M., Napoli, Julie, Lindgreen, A.

    Published 2007
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  4. 4
    Branding the business marketing offer: exploring brand attributes in business markets

    Branding the business marketing offer: exploring brand attributes in business markets by Beverland, M., Napoli, Julie, Yakimova, R.

    Published 2007
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  5. 5
    Can all brands innovate in the same way? A typology of brand position and innovation effort

    Can all brands innovate in the same way? A typology of brand position and innovation effort by Beverland, M., Napoli, Julie, Farrelly, F.

    Published 2010
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  6. 6
    Measuring Consumer-Based Brand Authenticity

    Measuring Consumer-Based Brand Authenticity by Napoli, Julie, Dickinson, Sonia, Beverland, M., Farrelly, F.

    Published 2014
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  7. 7
    In-Store Music and Consumer-Brand Relationships:Relational Transformation

    In-Store Music and Consumer-Brand Relationships:Relational Transformation by Beverland, M., Ai Ching Lim, E., Morrison, M., Terziovski, Mile

    Published 2006
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