Search Results - Bergkvist, Lars

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  1. 1
    A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

    A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects by Bergkvist, Lars, Hjalmarson, Hanna, Mägi, Anne W.

    Published 2015
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  2. 2
    Strategic and operational remanufacturing mental models: a study on Chinese automotive consumers buying choice

    Strategic and operational remanufacturing mental models: a study on Chinese automotive consumers buying choice by Moosmayer, Dirk, Abdulrahman, Muhammad, Subramanian, Nachiappan, Bergkvist, Lars

    Published 2019
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