Search Results - Baird, Michael

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  1. 1
    Can you resonate with prototypical brand extensions?

    Can you resonate with prototypical brand extensions? by Baird, Michael

    Published 2009
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  2. 2
    Effects of Product Prototypicality on Brand Resonance in Brand Extensions

    Effects of Product Prototypicality on Brand Resonance in Brand Extensions by Baird, Michael David

    Published 2015
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  3. 3
    Removing the opportunity for contract cheating in business capstones: a crime prevention case study

    Removing the opportunity for contract cheating in business capstones: a crime prevention case study by Baird, Michael, Clare, J.

    Published 2017
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  4. 4
    Complainers versus non-complainers retaliatory responses towards service dissatisfactions

    Complainers versus non-complainers retaliatory responses towards service dissatisfactions by Phau, Ian, Baird, Michael

    Published 2008
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  5. 5
    Brand resonance: the case of brand extensions of prototypical brands

    Brand resonance: the case of brand extensions of prototypical brands by Baird, Michael, Phau, Ian

    Published 2009
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  6. 6
    The effects of product prototypicality on brand resonance in brand extensions - a conceptual analysis

    The effects of product prototypicality on brand resonance in brand extensions - a conceptual analysis by Baird, Michael, Phau, Ian

    Published 2008
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  7. 7
    A conceptual analysis of the effects of product prototypicality on brand resonance in brand extensions

    A conceptual analysis of the effects of product prototypicality on brand resonance in brand extensions by Baird, Michael, Phau, Ian

    Published 2008
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    Get full text
  8. 8
    Changing drinking behaviour: the mediating effects of satisfaction on consumption experiences and readiness to change

    Changing drinking behaviour: the mediating effects of satisfaction on consumption experiences and readiness to change by Baird, Michael, Ouschan, Robyn

    Published 2009
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  9. 9
    Discrepancies of positive and negative consumption expectations in high risk drinking experiences

    Discrepancies of positive and negative consumption expectations in high risk drinking experiences by Baird, Michael, Ouschan, Robyn, Phau, Ian

    Published 2011
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  10. 10
    An Extended Model of Disconfirmation: Expectancies Relating to High Risk Drinking Experiences

    An Extended Model of Disconfirmation: Expectancies Relating to High Risk Drinking Experiences by Baird, Michael, Ouschan, Robyn, Phau, Ian

    Published 2005
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  11. 11
    The mediating effects of satisfaction on positive and negative consumption experiences and readiness to change behaviour

    The mediating effects of satisfaction on positive and negative consumption experiences and readiness to change behaviour by Baird, Michael, Ouschan, Robyn, Phau, Ian

    Published 2009
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    Get full text
  12. 12
    The unique influences of university students’ satisfactory and dissatisfactory high risk drinking experiences on their readiness to change

    The unique influences of university students’ satisfactory and dissatisfactory high risk drinking experiences on their readiness to change by Baird, Michael, Ouschan, Robyn, Phau, Ian

    Published 2009
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  13. 13
    Learning analytics leading to remote invigilation for eTests: A case study

    Learning analytics leading to remote invigilation for eTests: A case study by Baird, Michael, Sefcik, Lesley, Steyn, S., Price, C.

    Published 2018
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  14. 14
    An examination of student user experience (UX) and perceptions of remote invigilation during online assessment

    An examination of student user experience (UX) and perceptions of remote invigilation during online assessment by Sefcik, Lesley, Veeran-Colton, Terisha, Baird, Michael, Price, Connie, Steyn, Steve

    Published 2022
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