Search Results - Backhaus, C.

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  1. 1
    Conceptualizing relationships quality in franchise systems: dimensions and measures

    Conceptualizing relationships quality in franchise systems: dimensions and measures by Evanschitzky, H., Backhaus, C., Woisetschläger, D., Hartleb, Vivian

    Published 2009
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  2. 2
    Consequence of customer loyalty to the loyalty program and to the company

    Consequence of customer loyalty to the loyalty program and to the company by Evanschitzky, H., Ramaseshan, Balasubramani, Woisetschläger, D., Richelsen, V., Blut, M., Backhaus, C.

    Published 2012
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