Search Results - Alkasim, Sidi Bello

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    The impact of market penetration strategy and market development strategy on the competitive advantage of manufacturing based SMEs

    The impact of market penetration strategy and market development strategy on the competitive advantage of manufacturing based SMEs by Alkasim, Sidi Bello, Abdullah, Haim Hilman, Bohari, Abdul Manaf

    Published 2017
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    The mediating effect of cost leadership on the relationship between market penetration, market development, and firm performance.

    The mediating effect of cost leadership on the relationship between market penetration, market development, and firm performance. by Alkasim, Sidi Bello, Abdullah, Haim Hilman, Bohari, Abdul Manaf, Abdullah, Shahmir Sivaraj, Sallehddin, Mohd Rashdan

    Published 2018
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