Search Results - Albert Gisip, Imelda

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  1. 1
    Antecedents and outcomes of brand management from the perspective of resource based view (RBV) theory

    Antecedents and outcomes of brand management from the perspective of resource based view (RBV) theory by Albert Gisip, Imelda, Harun, Amran

    Published 2013
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  2. 2
    Social Media in Marketing Communication: Strategies for Online Businesses in the Era of Digitalization

    Social Media in Marketing Communication: Strategies for Online Businesses in the Era of Digitalization by Linus, Hamizan, Albert Gisip, Imelda, Harun, Amran

    Published 2020
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  3. 3
    The Effects of Emotional Value, Social Value and Sensory Appeal Value to Mall Repatronage Intention in Kota Kinabalu Context

    The Effects of Emotional Value, Social Value and Sensory Appeal Value to Mall Repatronage Intention in Kota Kinabalu Context by Ahmad Farrid, Fasihah Farhanah, Albert Gisip, Imelda, Harun, Amran

    Published 2020
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  4. 4
    The Effect of Customer-Based Brand Equity (CBBE) Model on Perceived Brand Equity of Sabah SMEs Food Brands

    The Effect of Customer-Based Brand Equity (CBBE) Model on Perceived Brand Equity of Sabah SMEs Food Brands by Masrun, Sharinee, Albert Gisip, Imelda, Sumin, Viduriati, Harun, Amran

    Published 2020
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  5. 5
    Traditional Marketing versus Online Marketing

    Traditional Marketing versus Online Marketing by Yusuf Mohammad, Anwar Yusuf Ali, Harun, Amran, Albert Gisip, Imelda

    Published 2020
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  6. 6
    Cost Leadership in Marketing

    Cost Leadership in Marketing by Nabil Ali Alshboul, Feras, Rashid, Umi Kartini, Harun, Amran, Albert Gisip, Imelda

    Published 2020
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