Search Results - Al-Saqqaf, Raidan Abdulaziz

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  1. 1
    Brand Building Strategies of SMEs in Yemen:A Grounded Research that Investigates if Yemeni SMEs Follow Western Theory in Brand Building Practices

    Brand Building Strategies of SMEs in Yemen:A Grounded Research that Investigates if Yemeni SMEs Follow Western Theory in Brand Building Practices by Al-Saqqaf, Raidan Abdulaziz

    Published 2005
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  2. 2
    Building human capital for the tourism sector : a case study from Yemen

    Building human capital for the tourism sector : a case study from Yemen by Al-Saqqaf, Raidan Abdulaziz

    Published 2018
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