Search Results - Adetunji, Raji Ridwan

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  1. 1
    The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in Malaysia

    The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in Malaysia by Adetunji, Raji Ridwan

    Published 2018
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  2. 2
    Validity and reliability of automotive consumer-based brand equity and consumer response measurement scales

    Validity and reliability of automotive consumer-based brand equity and consumer response measurement scales by Adetunji, Raji Ridwan, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi

    Published 2017
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  3. 3
    Enhancing Brand Equity of Automotive Brands through Marketing Communications on Social Media

    Enhancing Brand Equity of Automotive Brands through Marketing Communications on Social Media by Adetunji, Raji Ridwan, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi

    Published 2018
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  4. 4
    Social Media Marketing Communication and Consumer-Based Brand Equity: An Account of Automotive Brands in Malaysia

    Social Media Marketing Communication and Consumer-Based Brand Equity: An Account of Automotive Brands in Malaysia by Adetunji, Raji Ridwan, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi

    Published 2018
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