Search Results - Academy of Marketing
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An assessment of perceptual cues from wine labels and brands of western australian wine that contribute to wine choice by the WA consumer by Shanka, Tekle, Mastaglia, Aymee
Published 2009Other Authors: “…Academy of Marketing…”
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Cues facilitating consumer choice of wine selection by Shanka, Tekle, Mastaglia, Aymee
Published 2009Other Authors: “…Academy of Marketing…”
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