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Marketing engineering : computer-assisted marketing analysis and planning Gary L. Lilien, Arvind Rangaswamy.
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Lilien, Gary L., 1946-
Published 2003
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Quantitative analysis in marketing management Luiz Moutinho, Mark Goode and Fiona Davies.
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Moutinho, Luiz
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Statistical modeling for management Graeme D. Hutcheson and Luiz Moutinho.
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H - Social Science
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Moutinho, Luiz
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Lilien, Gary L., 1946-
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