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Managing new products : competing through excellence Thomas D. Kuczmarski.
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Kuczmarski, Thomas D., 1951-
Published 1988
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Marketing a new product : it's planning, development and control Robert D. Hisrich, Michael P. Peters.
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Hisrich, Robert D.
Published 1978
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New food product development : from concept to marketplace Gordon W. Fuller.
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Fuller, Gordon W.
Published 2005
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Innovation, product development and commercialization : case studies and key practices for market leadership Dariush Rafinejad.
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Rafinejad, Dariush, 1943-
Published 2007
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H - Social Science
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Fuller, Gordon W.
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Kuczmarski, Thomas D., 1951-
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Peters, Michael P.
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Rafinejad, Dariush, 1943-
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