Author
Kotler, Philip
26
Cravens, David W.
10
Donnelly, James H.
7
Lovelock, Christopher H.
7
Perreault, William D.
7
Peter, J. Paul
7
Keller, Kevin Lane( 1956-)
6
McCarthy, E. Jerome
6
Taylor, James R.( 1938-)
5
Kinnear, Thomas C., 1943-
4
Quelch, John A.
4
Stuart, Elnora W.
4
Wirtz, Jochen
4
Dalrymple, Douglas J.
3
Hair, Joseph F.
3
Kinnear, Thomas C.( 1943-)
3
Malaysia
3
Marshall, Greg W.
3
Moutinho, Luiz
3
Parsons, Leonard J.
3
Schewe, Charles D., 1942-
3
Sieh, Lee Mei Ling
3
Solomon, Michael R.
3
Warshaw, Martin R.
3
Aaker, David A.
2
Capon, Neol, 1937-
2
Dolan, Robert J.
2
Engel, James F.
2
Feig, Barry
2
Ferrell, O. C.
2
Gilbert, David
2
Guiltinan, Joseph P.
2
Haas, Robert W.
2
Hart, Norman A.
2
Harvard business review
2
Keh, Hean Tat
2
Kerin, Roger A.
2
Kohls, Richard L., 1921-
2
Lamb, Charles W.
2
McCarty, E. Jerome
2
McDonald, Malcolm
2
Mullins, John W.
2
Paul, Gordon W.
2
Piercy, Nigel
2
Piercy, Nigel F.
2
Quester, Pascale G.
2
Shapiro, Benson P.
2
Smith, Reuben M.
2
Uhl, Joseph N.
2
Winer, Russell S.
2
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