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2
Bollywood social media
Published 2018
Subjects: “...India,Consumer engagement,Social media strategy,Bollywood,Movie success...”
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3
Impact of Brand Placements in Bollywood Movies – Researching The Youth
by Narula, Divya
Published 2009
“...This research explores how brand placement in Bollywood movies is perceived by the viewers...”
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Dissertation (University of Nottingham only)
7
In‐film placement trends: a comparative study of Bollywood and Hollywood
by Sonal, Kureshi, Vandana, Sood
Published 2011
Subjects: “...India,Film,Communication,Marketing,Bollywood,Hollywood,In‐film placements...”
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9
Interrogating Practices of Gender, Religion and Nationalism in the Representation of Muslim Women in Bollywood: Contexts of Change, Sites of Continuity
by Nazia Hussein, Saba Hussain
Published 2015-04-01
“...Through a discourse analysis of four commercially successful Bollywood films between 2012-2013...”
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Article
12
The potential impact of digital rights management on the Indian entertainment industry
by Nilanjana, Sensarkar
Published 2007
Subjects: “...Bollywood,Indian economy,WTO,Digital rights,Piracy,Copyright...”
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13
Innovation in social media strategy for movie success
Subjects: “...India,Consumer engagement,Social media strategy,Bollywood,Movie success...”
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15
Nigerian movies – the next blockbuster?
Published 2013
Subjects: “...,Nollywood,Bollywood...”
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16
Uncovering Randomness and Success in Society
“... movements and social interactions. We believe that the popular Indian film industry, “Bollywood”, can...”
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Online
17
Does celebrity endorsements have an impact or influence the purchase intention or buying behaviour of the youth in India
by Khanna, Sneha
Published 2012
“... from various streams endorse products. Cricketers and Bollywood stars are the most popular ones chosen...”
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Dissertation (University of Nottingham only)
18
MY SAY: Governance with soul
by Abd Razak, Dzulkifli
Published 2009
“... that it is to be home to India's Telugu movie industry — the country's second largest after Bollywood — earning...”
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Article
19
Mesej dakwah dan metode Al-Maw'izah Al-Hasanah dalam filem My name is Khan dan Jodhaa Akbar / Nursyazrin binti Nazee Mudeen
by Nazee Mudeen, Nursyazrin
Published 2012
“... terutamanya daripada Bollywood sejak awal kedatangannya di Tanah Melayu memberi kesan terhadap penghasilannya...”
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Thesis
20
Impact of Celebrity Endorsements on Consumers' Purchase Intentions and Overall Brand
by Modi, Shweta
Published 2007
“..., where Bollywood stars and cricketers are idolized, advertisers see this as an opportunity to expand...”
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Dissertation (University of Nottingham only)
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