Search Results - "ADVERTISING"

1

Beyond “caste‐typing”?

by Judy, Foster Davis
Published 2013

Subjects: “...Women advertising executives,Women in advertising,Diversity in advertising,Advertising careers...”

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2

Multichannel advertising: does print advertising affect search engine advertising?

by Rainer, Olbrich, Carsten, D. Schultz
Published 2014

Subjects: “...Advertising,Advertising effectiveness,Multichannel advertising,Print advertising,Search engine...”

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3

Impact of web banner advertising frequency on attitude

by Rahim, Hussain, Ahmed Shahriar, Ferdous, Gillian Sullivan, Mort
Published 2018

Subjects: “...Online advertising,Advertising appeal,Banner advertising frequency,Banner advertising type...”

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4

Understanding advertising clutter and the real solution to declining audience attention to mass media commercial messages

by Herbert, Jack Rotfeld
Published 2006

Subjects: “...Advertising,Television commercials,Advertising media,Advertising effectiveness...”

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5

International advertising strategy: the standardisation question in manager studies

by Fernando, Fastoso, Jeryl, Whitelock
Published 2007

Subjects: “...Advertising,Advertising standards...”

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6

Misplaced marketing The real reason for the real bad advertising

by Herbert, Jack Rotfeld
Published 2002

Subjects: “...Advertising,Advertising agencies...”

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7

Advertising & The Business of Brands: An Introduction to Careers & Concepts in Advertising & Marketing

Published 2011

Subjects: “...Advertising,Advertising Careers,Brands...”

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8

The image of accountants: from bean counters to extreme accountants

by Gudrun, Baldvinsdottir, John, Burns, Hanne, Nørreklit, Robert W., Scapens
Published 2009

Subjects: “...Accountants,Advertising,Advertising media...”

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9

RedBooks: Advertisers and Agencies Online

Published 2003

Subjects: “...Advertising,Advertising agencies...”

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10

Growing Up: The Evolution of Advertising in Youth's Companion during the Second Half of the Nineteenth Century

by David, Reed
Published 1987

Subjects: “...Advertising,Public Advertising...”

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11

Advertising planning, ad‐agency use of advertising models, and the academic practitioner divide

by Helen, Gabriel, Rita, Kottasz, Roger, Bennett
Published 2006

Subjects: “...Advertising agencies,Advertising effectiveness...”

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12

The inescapable images: gender and advertising

by Iris, Mayne
Published 2000

Subjects: “...Advertising,Gender,Advertising effectiveness...”

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13

Where to next? Account planning at 40

Published 2008

Subjects: “...Advertising,Advertising agencies,Planning...”

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14

Using and Buying Research by Advertising Agencies

by Alison, Fraser, Martin, van Staveren
Published 1983

Subjects: “...Advertising Agencies,Advertising Research...”

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15

The effectiveness of banner ads on blogs

by Asunción Beerli Palacio, Josefa D. Martín Santana
Published 2010-12-01

Subjects: “...Advertising...”
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16

Achieving acceptable advertising

by Debra, Harker
Published 1998

Subjects: “...Advertising,Advertising control,International marketing...”

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17

Preliminary investigation of the communication effects of “taboo” themes in advertising

by Ouidade, Sabri
Published 2012

Subjects: “...Advertising effectiveness,Content analysis,Advertising...”

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18

Television program involvement and advertising response: some unsettling implications for copy research

by David W., Lloyd, Kevin J., Clancy
Published 1991

Subjects: “...Advertising,Advertising effectiveness,Marketing strategy...”

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19

Identifying the components of effective service advertisements

by Kathleen, Mortimer
Published 2008

Subjects: “...Services,Advertising,Appeals,Advertising effectiveness...”

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20

Divergent representational practices in advertising and consumer research: some thoughts on integration

by Chris, Hackley
Published 2003

Subjects: “...Research,Advertising,Advertising agencies,Representation...”

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