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1
The impact of organisational context on the failure of key and strategic account management programmes
by Kevin, Wilson, Diana, Woodburn
Published 2014
Subjects: “...Organisations,Accounts management,Key accounts...”
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2
From consumer insight to advertising strategy: the account planner’s integrative role in creative advertising development
by Chris, Hackley
Published 2003
Subjects: “...Advertising agencies,Accounts,Accounts management,Advertising research...”
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3
MGM Mirage—Accounts Receivable
by Luann J., Lynch
Published 2017
Subjects: “...accounts receivable...”
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5
Degrees of separation: technological interactivity and account management
Subjects: “...Accounts management,Financial services,Relationship marketing,Key accounts,Communication...”
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6
Strategic account management: customer value creation through customer alignment
Subjects: “...Accounts management,Key accounts,Sales management,Marketing management,Industrial marketing...”
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7
Global account management: the new frontier in relationship marketing
by George S., Yip, Tammy L., Madsen
Published 1996
Subjects: “...Accounts management,Globalization,Implementation...”
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8
Don't mention the Euro
Published 1999
Subjects: “...Company accounts,Europe,Reports...”
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9
Banking on the Unbanked
by David, Stafford, Susan, King
Published 1983
Subjects: “...Accounts,Bank Marketing,Strategy...”
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10
A lack of true believers in the account‐planning discipline in Australia?
by Ken, Butcher, Rod, McCulloch
Published 2003
Subjects: “...Accounts,Advertising agencies,Australia...”
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11
Using Narratives as a Research Strategy
by Coral, Pepper, Helen, Wildy
Published 2009
Subjects: “...Narrative accounts,Research strategy...”
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13
Household accounting in Australia
Subjects: “...Accounting,Accounts,Australia,Accounting history...”
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14
Representing the household: in and after national income accounting
Subjects: “...National accounts,Homes,Social accounting...”
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15
Marketing Orientated Pricing for UK Banks
by Rob, Lawson, Ann, Watt
Published 1983
Subjects: “...Banks,Accounts,Consumer Research,Pricing...”
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16
NOW Accounts: Awareness and Impact
by Venkatakrishna V., Bellur
Published 1984
Subjects: “...USA,Banking,Accounts,Market Research...”
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17
Marketing intelligence and account planning: insights from the experts
by Keith, Crosier, David, Pickton
Published 2003
Subjects: “...Accounts,Advertising agencies,Marketing strategy...”
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18
Infusing business and brand strategies into account planning
by Rob, Osler
Published 2003
Subjects: “...Advertising agencies,Accounts,Marketing strategy...”
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19
Account planning: whose role is it anyway?
Subjects: “...Advertising agencies,Accounts,Strategic management...”
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