Tension in a value co-creation context: a network case study
This study addresses tension and its consequent hurdles to the collaborative nature of value co-creation. Substantial research has focused on the benefits of value co-creation but much less so on its dark side. While some tension is inevitable, escalated tension can harm anticipated value and busine...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2018
|
| Online Access: | http://eprints.nottingham.ac.uk/46659/ http://eprints.nottingham.ac.uk/46659/ http://eprints.nottingham.ac.uk/46659/ http://eprints.nottingham.ac.uk/46659/1/13512.pdf |