Stephen F., T., & James M., M. (1996). A Brand Equity Strategy for Ultra‐Premium California Wines. Emerald.
Chicago Style CitationStephen F., Thode, and Maskulka James M. A Brand Equity Strategy for Ultra‐Premium California Wines. Emerald, 1996.
MLA CitationStephen F., Thode, and Maskulka James M. A Brand Equity Strategy for Ultra‐Premium California Wines. Emerald, 1996.
Warning: These citations may not always be 100% accurate.