APA Citation

Don, S. (2016). Market brand equity: Lost in terminology and techniques? Emerald.

Chicago Style Citation

Don, Schultz. Market Brand Equity: Lost in Terminology and Techniques? Emerald, 2016.

MLA Citation

Don, Schultz. Market Brand Equity: Lost in Terminology and Techniques? Emerald, 2016.

Warning: These citations may not always be 100% accurate.