Michael, O., & Andrew, F. (2002). From commodity marketing to category management: Insights from the Waitrose category leadership program in fresh produce. Emerald.
Chicago Style CitationMichael, O’Keeffe, and Fearne Andrew. From Commodity Marketing to Category Management: Insights From the Waitrose Category Leadership Program in Fresh Produce. Emerald, 2002.
MLA CitationMichael, O’Keeffe, and Fearne Andrew. From Commodity Marketing to Category Management: Insights From the Waitrose Category Leadership Program in Fresh Produce. Emerald, 2002.
Warning: These citations may not always be 100% accurate.