Pascale, Q., & Francis, F. (1998). Brand association and memory decay effects of sponsorship. Emerald.
Chicago Style CitationPascale, Quester, and Farrelly Francis. Brand Association and Memory Decay Effects of Sponsorship. Emerald, 1998.
MLA CitationPascale, Quester, and Farrelly Francis. Brand Association and Memory Decay Effects of Sponsorship. Emerald, 1998.
Warning: These citations may not always be 100% accurate.