APA Citation

Stan, M., & Simon, K. (1997). Reinventing the brand: Bridging the gap between customer and brand value. Emerald.

Chicago Style Citation

Stan, Maklan, and Knox Simon. Reinventing the Brand: Bridging the Gap between Customer and Brand Value. Emerald, 1997.

MLA Citation

Stan, Maklan, and Knox Simon. Reinventing the Brand: Bridging the Gap between Customer and Brand Value. Emerald, 1997.

Warning: These citations may not always be 100% accurate.