APA Citation

Eric, V. S. (2012). Consumer recall of brand versus product banner ads. Emerald.

Chicago Style Citation

Eric, Van Steenburg. Consumer Recall of Brand Versus Product Banner Ads. Emerald, 2012.

MLA Citation

Eric, Van Steenburg. Consumer Recall of Brand Versus Product Banner Ads. Emerald, 2012.

Warning: These citations may not always be 100% accurate.