Nicole E., C., & Roderick J., B. (2001). Contemporary marketing practices of consumer and business‐to‐business firms: How different are they? Emerald.
Chicago Style CitationNicole E., Coviello, and Brodie Roderick J. Contemporary Marketing Practices of Consumer and Business‐to‐business Firms: How Different Are They? Emerald, 2001.
MLA CitationNicole E., Coviello, and Brodie Roderick J. Contemporary Marketing Practices of Consumer and Business‐to‐business Firms: How Different Are They? Emerald, 2001.
Warning: These citations may not always be 100% accurate.