John, S., & Jeff, H. (2006). Segmenting customer‐brand relations: Beyond the personal relationship metaphor. Emerald.
Chicago Style CitationJohn, Story, and Hess Jeff. Segmenting Customer‐brand Relations: Beyond the Personal Relationship Metaphor. Emerald, 2006.
MLA CitationJohn, Story, and Hess Jeff. Segmenting Customer‐brand Relations: Beyond the Personal Relationship Metaphor. Emerald, 2006.
Warning: These citations may not always be 100% accurate.